ABOUT
Design, storytelling & content brought to life on two continents.
Bonjour y'all!
This is the Creative Pair
At The Creative Pair, we believe great brands are built where beauty meets intention.
We’re a French–American creative studio combining design, photography, and strategic storytelling to help businesses grow with clarity, personality, and visual impact.
Rooted on two sides of the Atlantic (Paris and Louisiana) we bring together two complementary worlds:
Viviane, a Franco-American Graphic Designer and Creative Director who shapes identity through thoughtful branding, packaging, and digital design.
Peri, a Louisiana-born Photographer and Content Strategist who captures stories through luminous imagery, social expertise, and authentic brand voice.
Together, we offer a boutique, hands-on approach that merges design, content creation, and marketing strategy under one roof. No juggling multiple freelancers. No fragmented vision. Just one cohesive creative team dedicated to crafting brands that feel beautiful, intentional, and deeply human.
We partner with cafés, boutiques, wellness businesses, lifestyle brands, artists, Airbnbs, and entrepreneurs who want more than visuals — they want connection. Through thoughtful identities, strategic content, and tailor-made social media presence, we help them stand out with confidence and heart.
Our philosophy is simple:
Make it meaningful. Make it beautiful.
Make it true to who you are.
How it all started...
Some stories begin with a big idea.
Ours began with a friendship.
We grew up together and entered our adulting journeys thousands of miles apart (one in the excitement of the United States, the other in the elegance of France) but found common ground early on through creativity, curiosity, and a love for telling stories in our own ways. Over the years, we stayed connected across oceans and time zones, trading ideas, cheering each other on, and dreaming up projects that blended our talents.
For a long time, it was just that: ideas floating between Paris and Baton Rouge, little creative sparks we saved for “one day.”
Then, as we each grew into our own creative paths. One behind the camera, the other behind the design desk, and when we were getting close to turning 30, something clicked. Our strengths didn’t just complement each other… they completed a full circle.
What started as “we should do something together” became The Creative Pair: a natural fusion of design, photography, and brand strategy built on trust, friendship, and a shared vision of meaningful creativity.
Today, we work across continents but with one unified mission: to help brands look beautiful, tell their story with intention, and connect more deeply with the people they serve.
What began as a friendship grew into a partnership.
What began as a spark grew into a studio.
And we’re only just getting started.
Our services, crafted for you
Branding & Design
with Viviane
Logo design
Full visual identity systems
Color palettes & typography
Packaging design
Print & collateral (menus, brochures, labels, cards)
Website design (UX/UI, Shopify, WordPress, Squarespace)
Brand style guides
Design audits & brand refreshes
Branding & Design
Photography & Content Creation
with Peri
Product photography
Lifestyle photography
Branding portraits & creative direction Social media photo & video content
Short-form videos (Reels, TikTok, YouTube Shorts)
Event photography
Art direction for shoots
Editing, retouching & content styling
Our service packages are coming soon!
© Copyright The Creative Pair 2025